Close to two decades in brand design, across São Paulo, Shanghai, Singapore and London, working at leading brand design agencies including FutureBrand, Landor and Elmwood, before moving client-side to Kimberly-Clark's Global Growth team.

I work across both consumer and enterprise, defining what a brand stands for and turning that into award-winning creative platforms and brand identity systems that actually hold up across different markets, contexts and touchpoints.

At Kimberly-Clark I lead creative & design direction for our leading brands like Kotex, Depend, Huggies and Kleenex, working alongside local teams and partner agencies to connect brand design, creative platforms and business strategy in support of growth across our biggest markets.

Before that, I led brand transformation and stewardship for clients including Unilever, Heineken, Mondelez and P&G, working across global and local markets, while mentoring design teams across different offices.

Working across São Paulo, Shanghai, Singapore and London has shaped how I think about brand building. The best work feels native to where it lands, while still carrying the strength of a clear, global point of view